How We Do It

How We Do It

Purser Corporate Communication is a traditional public relations firm offering a tailored, integrated strategic approach. We work with our clients to further their business objectives.

Case Study: Repositioning for changing education landscape

Hunter TAFE

Hunter TAFE

The project:

Strategic public affairs advisory services

The brief:

Hunter TAFE’s External Relations and Customer Service department initially engaged us to assist with change management and the organisation’s 2013 re-brand. The provision was also there for ongoing strategic public affairs and corporate communication services.

Our strategy:

Place a PCC employee full-time on site. This was a critical move. During our partnership with Hunter TAFE the organisation has undergone a number of regulatory revisions and modifications that have changed the vocational education and training landscape. Having a staff member on site provides reassurance to the TAFE hierarchy. 

Execution:

We established a solid working relationship with the Hunter TAFE executive and provided advice on media and communications strategy. We also provided collateral for media and communications strategy including speeches and media releases, and co-ordinated events and awards. Purser assumed editing duties for InFocus magazine.

Outcome:

The profile of the institute’s director was raised significantly and Hunter TAFE was named a finalist in the 2014 Australian Marketing Institute Awards for this strategic repositioning of its business. Purser remains a valued strategic communication adviser and Hunter TAFE continues to meet the changing demands of the marketplace, the NSW government, and a broad stakeholder group that includes group training organisations, employers and industry partners.

Services:

CHECK WITH MEG

119 King Street Newcastle NSW
PO Box 2374 Dangar NSW 2309

Phone 02 4962 4577
pp@purser.com.au

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