How We Do It

How We Do It

Purser Corporate Communication is a traditional public relations firm offering a tailored, integrated strategic approach. We work with our clients to further their business objectives.

Case Study: Hunter TAFE

Hunter TAFE

Hunter TAFE

The project:

Purser Corporate Communication developed media and communication protocols that supported the organisation through massive changes due to the introduction of Smart and Skilled.

The brief:

In 2016 under the direction of a new Managing Director, TAFE NSW unveiled a modernisation program for the 11 institutes across NSW. Purser was engaged to develop a strategy that repositioned the organisation into a competitive landscape.

Our strategy:

Purser provided a communication solution which is still ongoing developed a new set of frameworks and training of TAFE staff across NSW.

Execution:

The communication solution included:

  • Developing editorial style guidelines
  • Messaging to support corporate objectives of both TAFE NSW and the NSW Government (Minister’s Office)
  • Procedures where experienced sub-editors at Purser provided review and check draft media statements
  • Copywriting for media release
  • Strategies for editorial campaigns 
  • Assistance in recruitment processes to attract effective internal resources to work with media
  • Liaison with state-wide media organisations 

Outcome:

The outcome was so successful that, TAFE NSW appointed the consultancy to help develop a state-wide media relations policy and procedure that would support the organisation through change and create a leadership framework with the media state-wide.

Services:

Strategic communication, marketing, leadership framework, media relations and communication framework

cnr denison and darvall streets, carrington nsw 2309
PO Box 2374 Dangar NSW 2309

Phone 02 4962 4577
admin@purser.com.au

Sitemap
Click here for privacy and disclaimer
© 2017 Purser Corporate Communication. All rights reserved.