How We Do It

How We Do It

Purser Corporate Communication is a traditional public relations firm offering a tailored, integrated strategic approach. We work with our clients to further their business objectives.

Case Study: Messaging for a new era

Prominent not-for-profit community and social services agency

Prominent not-for-profit community and social services agency

The project:

Full website and marketing collateral content rewrite

The brief:

Rewrite all content to help prepare for changes relating to NDIS and tendering, and provide consistency in voice and messaging across all communication and marketing material. Included a full rewrite of the agency’s website, brochures, and all material for public perusal.

Our strategy:

Purser placed a full-time consultant on site working under the marketing manager and liaising directly with the program co-ordinator for the update of material and development of a supporting advertising campaign.

Execution:

The approach included an initial communication audit, interviewing the CEO, CFO and all business unit leaders. From there, key messages were developed for the organisation and across the services offered by the organisation.

Copy was then developed incorporating new key messages and updating existing information. The co-ordinated writing approach ensured the new material maintained a consistent voice and style across all platforms. Purser’s on-site liaison also provided generic and specific writing and editing help.

Outcome:

The successful project delivered a full suite of communication resources across the organisation that provided accurate information, consistent voice and key messaging. Work was delivered on time within a tight deadline.

The not-for-profit is in a strong position to attract more clients, responsibility and therefore funding to continue its important role. Purser has continued working with the organisation. This includes important tender documents for government programs and funding and writing new communication and marketing material from the point of view of six-to-12 year olds, and 13-to-18 year olds being placed in foster care. 

Services:

Commination audit, interviewing, writing, website and marketing content development

119 King Street Newcastle NSW
PO Box 2374 Dangar NSW 2309

Phone 02 4962 4577
pp@purser.com.au

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