How We Do It

How We Do It

Purser Corporate Communication is a traditional public relations firm offering a tailored, integrated strategic approach. We work with our clients to further their business objectives.

Case Study: NuSport Awards

University of Newcastle

University of Newcastle

The project:

Purser Corporate Communication provided professional communication and event management services for the 2019 NuSport Awards and has been working with The Forum since 2006.

The brief:

Purser was engaged to provide to provide strategic communication, event management including the management of sound and lighting, media relations, sponsor liaison, speech notes and visual presentations, marketing and video production.

Our strategy:

Provide a professional event that recognizes the unique relationship between NuSport and the University of Newcastle- demonstrating the important role that sport and health have with the academia – healthy mind- a healthy body.

Execution:

Before the event Purser provided an integrated approach that included interviewing the 2019 Sporty nominees and compiling those interviews into short videos that would be used as part of the presentations on the night. Purser produced speech notes, developed presentations and content, a thorough run sheet and publication and promotional material.

During the event Purser assisted the NuSport team with venue set-up, oversaw the sound and lighting, managed the guest speaker, MC and key stakeholders, stage management photography and videography.

Post event Purser created sound media relations and video content use for social media platforms.

Outcome:

The 2019 NuSport Awards ran smoothly and attracted media attention in the Hunter region. Purser was appointed to provide their professional services again this year but due to the current circumstances the event has been postponed.  

Services:

Event management, media relations, strategic communication, video production, marketing and stakeholder engagement

cnr denison and darvall streets, carrington nsw 2309
PO Box 2374 Dangar NSW 2309

Phone 02 4962 4577
admin@purser.com.au

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