Case Study: Positioning a leader organisation

Hunter Business Chamber

The project:

Profile raising through public affairs advisory services

The brief:

Purser was engaged to provide strategic communication, media relations, speech writing, event management and marketing.

Our strategy:

We aimed to position the chamber as a key contributor to any debates involving significant decisions about Newcastle. We also organised quality events to provide value for members and raise the profile of the chamber.

Execution:

Purser provided an integrated approach and created sound media relations. We drafted the chamber’s contributions to significant Newcastle debates, and wrote speeches and other collateral on its behalf. We also organised and marketed many quality events with high-profile or cutting-edge guest speakers.

Outcome:

The chamber’s profile was raised to the extent it became a valued and sought-after contributor to important decisions involving Newcastle. The quality and quantity of membership also increased.

Services:

Strategic communication, media relations, event management, marketing